Finding Our Voice.
As Aviation Metals heads into year fifty, the way we sound to the industry matters more than ever. We've drafted six possible directions for how the brand could sound. Read them. Rank your favorites. Tell us where you think the dial sits.
Takes about 15 minutes. You can leave and come back later if you need to. Your answers save automatically in this browser.
The "About Us" Copy
Six versions of the same About Us paragraph. Same facts, different voice. Read each one. Pick your top three.
Culture & Team
How we talk about our people and our way of working. Six versions. Rank your top three.
Customer-Facing / LinkedIn
The short version. How we introduce ourselves on a profile, in a sales doc, or in a quick description. Pick your top three.
50th Anniversary
A statement for the 50th anniversary moment. How we mark fifty years. Pick your top three.
The Words That Fit
These words are organized under our four Core Values. Pick up to three from each that feel most like Aviation Metals. Don't overthink it.
Where the Dial Sits
Five sliders. Drag each one to where you think Aviation Metals should land between the two extremes. Don't overthink it. Your first instinct is usually right.
How Your Customer Should Feel
When a customer finishes reading something we publish, what do you want them to feel? Pick three.
Brands We Admire
Pick three brands you'd point to as inspiration for who Aviation Metals is or wants to be. Tap to select. Tap again to unselect.
Brands We Should NOT Sound Like
Same grid. Pick three brands you'd want Aviation Metals to actively NOT sound like. Knowing the no's is as useful as the yes's.
Where We Are. Where We're Going.
Three short questions about identity and aspiration. Keep it brief.
Honest snapshot. What's the brand right now?
Where we want to be. The descriptor we're working toward.
Forces clarity. Often becomes the new headline or the lede of every piece of marketing.
Tell the Story
Two prompts. Real material we can turn into content.
A win. A save. A customer story. A team moment. Something that made you proud.
If Aviation Today or Aerospace Manufacturing wrote about us, what's the headline that would make you smile?
When the Job Gets Hard
Voice stays consistent. Tone shifts with the moment. Two prompts.
An order's late. A customer's frustrated. A shipment's wrong. What's our posture?
Should the voice shift when recruiting? If so, how?
Anything Else
Open ground. Words we missed. A brand we didn't list. Something you read that stuck with you. Anything.
So we can track your input. Skip if you want to stay anonymous.
Job title or how you'd describe what you do at Aviation Metals.
Any voice cues, additional brand inspiration, words we missed, lines that landed, lines that didn't.
Your Summary
Here's everything you picked. Hit Copy to grab the text, then paste it into an email to ben@socialdesignhouse.com.